What is Small Business Saturday?

Small Business Saturday celebrates the UK's much-loved 5.45 million small businesses and encourages the nation to show their support, particularly by spending and shopping small.

Small Business Saturday takes place on the first Saturday in December but is not just a date. It’s a year-round national movement to spotlight the small businesses that make a big difference to our communities and economy.

With the support of American Express, the campaign has reached millions of people, with billions spent with small businesses and is proudly in its thirteenth year in the UK.

From independent retailers to local service providers, the goal is simple. Help small businesses thrive.

We believe in the power of small. Small is personal. Small is resilient. Small is at the heart of every neighborhood. Through Small Business Saturday we travel the length and breadth of the country to share stories, amplify voices and celebrate the people who make small business mighty. The result is showcasing a massive showing of support, love and celebration for the Nation's Favourite Businesses.

Join the Movement That Puts Small Businesses Front and Centre

Each year, in the lead-up to Small Business Saturday UK, we shine a spotlight on 100 brilliant small businesses across the country. For 100 days, we showcase one business each day, giving them national recognition, valuable connections and a serious boost in visibility.

Whether you're a florist, food truck, tech startup or family-run workshop, this is your time to be seen and celebrate the Nation's Favourite Businesses.

And it doesn’t stop there.

We also take to the road for the Small Business Saturday Tour, a nationwide journey visiting towns and cities across the UK to meet small businesses, share their stories and offer free business support. It’s your chance to get involved, be part of the buzz and put your business on the map.